We’ve already defined what native ads are. But what do you need to do to make them work?

Following this pattern, you’ll be on the right way to building an effective native advertising campaign:

1. If you go with the recommended content option, you’ll need to pick up a content distribution network first.
2. Next, you should define your goals. The campaign setup will depend on your aim.
3. Determine how you’re going to measure the native advertising performance.
4. Create or select the content that fits the goals you’ve set. Although advertisers mostly focus on creating intriguing creatives, your landing page is what will help you deliver results.
5. Search for the best practices of native ads creation. Taboola Trends shows how different elements, such as images, keywords, topics, etc. perform depending on the advertiser’s niche.
6. Monitor, evaluate, improve.