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Are you looking for cheaper traffic that converts?
Do you want more granular targeting than Facebook, Outbrain and Taboola offer?
Do you want real-time data to optimize faster?
Alternatives to Google & Facebook generate enough money to make it worth the time are rare.
Testing a new traffic source requires ad spend and time setting everything up.
If an ad network doesn’t pan out; you may miss your goal for the month.
While “testing every ad network” may sound good in theory. You need a budget and a team. Even then 20% of your efforts yield 80% of the results.
Focus on that 20% of the effort.
One ad network that impresses me yet often goes unnoticed is Revcontent.
Why Use Revcontent?
There are five logical business reasons to use Revcontent to promote your offer.
- Cheaper
- Reaches 97% of United States
- More granular targeting
- Real-time data
- Scales faster
Are those bold claims? Let’s take a look at each one.
Cheaper
Revcontent offers the lowest bid and smallest deposit.
The minimum bid you can make is $0.001 per click, although you might want to increase your bid if you plan on promoting on Tier 1 and Tier 2 countries. The minimum funding amount is $50, but each campaign is required to have a $100 daily budget.
The real proof is when you back out to a cost per action (CPA).
Follow a simple strategy over 90 days then compare your CPA to other sources. My bet is Revcontent is competitive with all your other paid media sources.
Reach
Quantcast estimates Revcontent reaches 97% of the United States.
What does that mean?
It means you’ll be able to reach majority of the households in the US if you use RevContent. It is one of the biggest traffic providers out there.
Revcontent serves over 250 billion impressions per month.
It is a significant reach you miss out on by not using Revcontent.
Is it possible to access that inventory via Display or Adsense? Yes, at a higher cost.
Granular Targeting
To me, this is where Revcontent trumps Facebook, Outbrain, and Taboola.
Facebook offers 800 interest options compared to 3,000+ from Revcontent (3x more).
The following are the available targeting options:
- Country Targeting – you can choose worldwide traffic, or you can narrow down to specific countries. Once you have chosen a country, you can further narrow down to specific regions.
- Zip Code Targeting – if you want to dig deeper, you can target based on zip code. This way, you can target cities or even suburbs.Metro Targeting – targeting metro areas of a specific region is also possible. You can include or exclude them as you like.
- Device Targeting – this allows you to choose between desktop and mobile. Once you have chosen between the two, you can also choose the operating system.
- Language Targeting – it’s necessary to choose the right language, which is based on the headline of your creative. If you can find a language that matches your ad, that’s perfect. If you can’t, then you can simply choose all languages. However, you can’t choose more than one language, and you can’t choose “all languages” if the specific language of your ad is available.
Furthermore, you are reaching them at exactly the right time; when they are looking for the next piece of entertainment.
Whitelist and Blacklists are something that Revcontent does better than everyone. Use templates to fast track success in your niche.
Here are the whitelist/blacklist options in Revcontent:
- Placements (via Widget IDs)
- Interest Topics
- Brand (specific websites)
- Geo
- Device Type (including mobile OS)
Real-time Data
Revcontent data refreshes in near real time. Outbrain and Taboola’s data delay is 2-4 hours on a good day.
Because of RevContent’s huge traffic inventory, you can expect traffic to come in within a few minutes. But they offer real-time reporting, so this allows you to see initial results quickly, helping you optimize faster.
Real-time data is a huge advantage to get a competitive CPA.
Scales Faster
Ready to increase the budget for a working campaign?
If your campaign is performing really well, chances are you’d want to scale quickly.
You won't have to worry about wasting money, as Revcontent spends the new budget while maintaining CPA performance.
Another key to scaling is creating whitelist campaigns for top performing placements (widgets). Revcontent provides whitelisting & blacklisting during campaign creation. Never wait for an account manager to set up your whitelist campaigns.